A myriad of learning management systems (LMS) platforms offer a variety of crucial features that can be utilized when creating content of high quality. Although there are plenty of websites that allow you to utilize advanced marketing tools to market the courses you offer to your target audience, others might not offer all of those things. And while some offer easy-to-use course-building tools, there will also be some that have an editing experience so complicated that it turns off its users.
In the sea of e-course platforms There are a handful which offer more than just a simple editing interface, but also a myriad of marketing and sales functions. In addition to that they offer almost everything you could think of including 24/7 support and training materials to top-quality analytics. All-in-one course platforms let you go beyond the limits of your abilities and one of the platforms that provide it is Kajabi.
A Quick Look: What is Kajabi? Marketingland Kajabi
Kajabi can be described as an online service that allows you to create and sell your courses to an customers. It is marketed as a complete service that provides entrepreneurs from all kinds of industries with the best and vital features to not just create a professional website for your courses , but also allow them to grow to new heights. Kajabi has been praised by the media and regarded as one of the best online courses platforms, earning an overwhelming positive rating from 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so popular and well-received by its users? Well, there are quite many aspects that make this platform extremely easy for anyone to utilize. First, it’s the simplicity of usage. From the course creation to the marketing services almost all of Kajabi’s features can be digestible even for those who are new in the world of online courses. The majority of them are advanced, giving administrating instructors an advantage over others. Lastly this allows students like you run and develop courses without the need to look to another place if something else isn’t available. Kajabi provides all the tools anyone may need, living up its ‘one stop shop’ moniker.
What Does It Let You Do?
There are a variety of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve put together a list in bullet points of the key attributes that you ought to watch out for if you’re considering the option. In simple terms, Kajabi allows you:
- Create interactive and engaging classes using a range of tools for customizing including media files, templates that you can choose in accordance with your personal preferences.
- Create a visually appealing website to display your course materials and materials and blogs to keep your students informed about what’s new.
- Efficiently make use of websites, landing pages and checkout sites, and other ways to improve your earnings, expand your reach beyond the limits and boost conversion rates.
- Choose how you wish to charge your courses or other items for your students, whether it’s one-time payments or a subscription for a month;
- Build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Utilize its in-house marketing and analytics suite with e-mail marketing and CRM as well as automation tools.
- Create and manage your affiliate links, and
- Explore a variety of community, customer service, and training resources in conjunction with Kajabi University.
Famous Names that have Used Kajabi
Kajabi is trusted and used by more than 16,000 organizations and celebrities. It’s the go-to choice for many of the most well-known people that are from various industries, such as online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands on thousands of courses which are accessed and explored by more than 35 million students all over the world. As of this the time this article was written, Kajabi has generated over $650 million in revenue since it was founded in 2010.
Kajabi’s Pricing Strategies
The three pricing plans Kajabi offers are quite different than other online course creation tools in that they’re much more expensive. With monthly costs that begin as low as $119, it’s no wonder that it can be a hindrance for some who might want to give it a try. But considering the huge amount of important features included within each plan, pricing is reasonable.
Kajabi’s pricing plans begin with the Basic plan priced at $149 per month or $119/month if billed annually. In this plan, you can create three products, gain an maximum of 1000 active users, as well as design your own website you can modify using the tools provided by the platform. Included are unlimited pages for landing websites, indefinite marketing e-mails as well as unlimited access to helpful resources, including one-on-one customer support as well as Kajabi University.
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Apart from basic plans, there is the Growth plan that happens to be the most sought-after plan on the platform for $199 per month or $159/mo if paid annually, as well as the Pro plan, which costs $399 per month or $319/month yearly and is packed to the brim with all the features you’d want when it comes to making and selling your courses. Kajabi does not currently offer a free plan option. There is however a fourteen-day trial is available. trial is available on each of the three plans. A trial extension that runs up to 30 days is offered on select blogs, so if you wish to test the waters to determine if Kajabi is the right fit for you, the limited trial period is the ideal method to start.
Kajabi: The Good and the Bad
The Pros and Cons – What We Really Like About Kajabi
- The integrated marketing suite. Kajabi’s marketing suite in-house of tools, which includes automated e-mail marketing, and automation are designed for businesses, so it isn’t necessary to integrate with other third-party services to do this!
- The software that creates sales funnels. Another one of the platforms most-loved selling points The Sales Pipeline Builder lets you make use of proven and easily understood blueprint templates – no need to be overly complicated!
- The ability to customize without limitations. From creating professional-looking course websites up to the customized website, Kajabi lets you customize to your hearts content and even build your brand from the ground up.
- The easy and intuitive website and course editors. Making content using the site and the course builders hasn’t been this easy and quick, as it requires less time and effort to complete the task.
- Infinite integrations are endless. Aside from native integrations that integrate with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app lets you to explore and choose from more than one thousand non-native platforms to increase effectiveness.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s Community feature lets you connect with students enrolled in any of your courses. You can also connect, network, and celebrate with a multitude of teachers who happen to be in the same position as you.
The Cons – What We Don’t Like
- The pricey pricing plans. Three pricing options offered by Kajabi cost more than the average monthly rate that other providers offer. There’s not a free option either.
- There is no built-in tool to issue certificates. It is possible to connect to a third-party certificate application if you intend to design custom-made certificates of different kinds.
- Not enough tools for student-instructor engagement. We’re not happy about the absence of specific features, including appropriate discussion forums as well as the ability to randomize tests or assignments. Marketingland Kajabi
An Overview of the Kajabi Features
Easy of Use and Experience
One thing that we like one thing we like about Kajabi is the surprisingly easy user experience. For one, most of the platform’s User Interface (UI) is organized. If you look at the screen menu, you’ll see that the functions are organized into five main sections – Website Products, Sales, Marketing, and People. The layout of the menu is clear and free of confusion, as certain aspects that belong to specific sections are able to be collapsed. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ trademark. You can build an online landing page, change your course and communicate with your instructors on the same site.
It has a search assistant tool that is useful anytime you’re looking for something that is difficult to find. The Kajabi Assistant can be found in the top of the dashboard in the form of a search bar, and it lets you look for tools and items within the site by typing in the keywords. Like we said the courses and site builder sections are drag-and-drop, making the process simpler without having to know how to navigate it. Kajabi has a smoother learning curve than some of its competitors. It is also compatible with other languages that English in case you want to present your content to wider viewers.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course creation function, you may quickly come across a variety of product or course templates, or what the platform refers to them, blueprints. Each blueprint for a product varies in structure and type and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are quick-form courses that are usually created as a way to build the brand’s value, whereas Online Courses are full-version courses with a complete content structure that are designed to provide the “world-class” learning experience. Drip courses, on the other hand, are courses that are scheduled for a set series of days or weeks. Also called Evergreen Training courses, it’s a much more convenient way to share your content when you or your students are busy with other things.
Kajabi may be known by many as a well-known premium course maker. However, in addition to the kinds of courses offered, the blueprints also allow you to create a membership space for your members to enjoy exclusive content and a coach session that spans 12 weeks. There’s also a blank template which allows you to design a course or product from the ground up!
Categories Posts, Categories, as well as Content Uploads
When you look into the course builder, you’ll see the outline of the sections and lessons which have been automatically added if you choose any of the course blueprints. In the case of Kajabi, these parts and the lessons referred to as categories and posts, respectively. Posts are where you can insert different types of content including text, video and images, whereas the categories function as folders where the posts are stored.
It is also possible to include subcategories for posts in one category in order to arrange your content in a flexible way. You can drag and rearrange the outline. Kajabi accepts a broad range of media and text files to be added to your posts, including MOV and MP4 files WAV and MP3 files PDFs as well as Word documents. Upload all of them directly through your computer’s folders or file-sharing cloud platforms such as Google Drive and Dropbox. You can copy and paste existing URLs of your videos to your blog posts!
Like a few select course-making platforms, Kajabi allows you to use the feature of bulk uploads. Similar to the name it allows you to upload all your files to your course in one tab. This is a great option particularly if you’re doing other important stuff.
Course Player Templates
Kajabi provides a selection of 10+ course player themes. Unlike other LMS platforms where you’re only allowed to select the theme you want to use, Kajabi lets you have the freedom to choose several themes to suit various products. Similar to the course outline builder, it’s relatively simple to alter any of the themes to match your preferences. You can also incorporate elements of your brand like your logo, images, and font design into your course player in order to give it a your own personal style. Marketingland Kajabi
Questions and student interactions
Kajabi includes a quiz function called Assessments where you get to make quizzes and assignments and then add them to the course of your curriculum. Assessments are a helpful way to determine the extent to which your students gained from the curriculum you’ve given them. Through the assessment option, you are able to choose between the three primary types of questions: multiple-choice multi-selection, or paragraph-style. You can even set an assessment score that will encourage your students to be more engaged with your content more.
Aside from that aside from that, the LMS website has been able to make strides in providing spaces for teachers and students to communicate. Through the Community feature, students have access to comment and interact with any of your courses through their dashboards. You can even write in your blog posts to discuss with other students your lessons from the past as well as your future content. The community feature is offered either as a standalone product or as an element of membership area.
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Website Design and Customization
Why share your course contents on your website’s domain or WordPress web site when Kajabi has the platform and tools to create one within the platform? Kajabi offers unlimited web hosting across all 3 pricing options. What’s great about this is you’re guaranteed instant security and safety with the automatic SSL certification, as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to modify your domain and also pick from a wide array of premium, unique themes, which you can personalize to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and have signed up to the Growth plan and above you can use custom-designed themes that are built to fit your ever-expanding needs, plus eliminate the Kajabi branding and replace that with your custom-designed theme!
Page Builder
Like the course builder we’ve mentioned earlier, Kajabi’s page builder allows you to alter any of the available themes for websites using a set of easy-to-use and user-friendly editing tools. After further exploration, you will be greeted with customizable sets of blocks and sections. They’re similar to the categories and posts that we’ve discussed when we’ve talked about how to build courses. Blocks are the elements that compose the site’s content including text, media files, as well as clickable button. Sections are, however are formed by a variety of well-arranged blocks.
There are over 40 preset sections templates that you can pick from the dashboard of the page builder. We’re all hooked to our smartphones and small tablets these days, it makes total sense to use Kajabi to make your website automatically adapt to a mobile layout. You can even go the extra mile by choosing the elements of your website you want for your member learners to see. With all the tools you need to create your website as you wish it to appear Kajabi’s page builders are not just extremely flexible, but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not have this, but Kajabi allows you to make sections of your website that is dedicated to your blog, where you can publish comments and updates on the content of your course. If you’re looking to make the most of your Kajabi-created website, the service provides you an area where you can do so without limits. You can get started with your blog posts by creating one with the text editor. You may include SEO elements if you want to reach a larger audience, group your posts into various categories and even alter the way you want your entire blog section to look.
Kajabi’s built-in blogging capabilities may not be as on with WordPress or Blogspot However, it comes with enough tools to be manageable. In addition, you can create podcasts that you could promote on your site. You may upload recordings of your podcast that will be hosted on the site and distributed to major podcast listening platforms such as Apple Podcasts and Spotify. When uploading a podcast episode, you have two options: release the podcast as a public one free of charge or create an exclusive private version which only your subscribers are able to access. Marketingland Kajabi
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Marketing and Sales and Marketing
Part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are highly easy and straightforward to even non- marketing experts to utilize!
Email Marketing and Affiliate Marketing
A huge draw among the crowd, Kajabi’s built-in email marketing feature allows users to send out e-mails that are related to your course or website to your subscribed member students from the comfort of the platform. You might be surprised that it does more than just send e-mails. With the help from Kajabi Automations, you get to automate sequences of emails that are triggered by different kinds of user actions. For example, when a student successfully logs into one of your courses following the checkout process, a welcome email will be sent automatically into their email inbox. If another course is not performing the course, an upsell will be sent to suggest an improvement Marketingland Kajabi
You are able to create as many e-mails to the campaign you wish and schedule each one in accordance to your preference. You can even select which members of your group are eligible to receive these messages. The management of e-mails has never been more comprehensive yet easy to handle. Contrary to other LMS websites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing function which allows you to designate certain members of your group as affiliates in order to promote your content on your behalf. Apart from paying them a commission it is also possible to track their performance to see the extent to which they are contributing to increasing your conversion and click rates. Marketingland Kajabi
Pipeline Builder
Another one of Kajabi’s overall top features are one of the best features is Pipeline Builder, where you get to create specialized marketing funnels with no overcomplicating difficulties. While other platforms offer similar features that require much more time and effort and effort, this Pipeline Builder is designed to be quick and simple that even the uninitiated can make better use of it. This stunning feature lets you select from a set of pre-made funnel blueprints or templates for pipelines. This includes:
- Freebie – for whenever you’d like to offer the freebie to lead magnet to grow your list
- Sales Page OVO is a great option when you need to persuade your public to buy your product by utilizing a sales page
- Product Launch OVO is a great option for when you’re launching courses or another product
- Zoom Webinar OVO – to use whenever you want to promote your products through web workshops
- Free Book OVO – to use anytime you’d like to market your content an online book for free download.
- Coaching Campaign OVO is for whenever you’re promoting your courses by means of an array of coaching sessions
- Blank design – for when you’re looking to create your sales funnel from the beginning
When you choose from one of the blueprints for your pipeline Kajabi will automatically generate pages and emails you’ll require to create an effective sales funnel. You can alter the way you would like your sales funnel to appear to your target audience. You can even alter the look of your landing and checkout pages, for example you can change the theme to something different – there is a library with more than 40 pages templates you can pick from.
Prices and Payment Methods
Kajabi allows you to integrate seamlessly with payment gateways like Stripe and PayPal so that your member students can get to choose one of them to pay for your courses. Stripe is the common payment option that allows credit and debit card transactions as well as various e-wallet companies across the world. PayPal is, on the other hand, is available as an alternative for subscribers and multi-payment plans. There are no pressing charges for transactions on Kajabi’s side since all the money you earn are instantly transferred into your account at the banks.
For price options for Kajabi, it offers customers a variety of pricing options of pricing options. You can choose to charge your students for your products at different dates (one-time subscription, one-time, or multiple payments) or hand them out to them for free. You can also choose to decide if you want to charge a specific amount for a single product or a number of products, as well as set specific dates that your customers can access within a given period of time. You can also create coupons to encourage your customers to purchase all of your products. Marketingland Kajabi
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Integrations with Third-Party Services
Kajabi is a host of built-in features to help you develop and promote your courses, but you also have the option to connect to third-party applications to provide an added boost in functionality. The platform is currently able to support the integration of ten natively-built integrations, such as the well-known analytics service Google Analytics and app automation service Zapier. Zapier is extremely useful because it allows connections with hundreds of other third-party applications and tools, ranging including e-commerce and user experience.
Training and Support for Customers
In terms of customer support, Kajabi has a bigger advantage over the rest as it is one of the few course creation platforms which provide 24/7 live chat assistance. In contrast to other similar platforms, Kajabi’s customer support team is available to assist you if you encounter difficulties creating a course or page among other crucial issues, anytime and wherever. However, it’s important to mention that this 24-hour service is only available to instructors who are subscribed to the Growth plan upwards – for Basic users live chat is available for certain times and times of the week. However, Kajabi’s method of customer service has been praised by many of the instructors who use it to design relevant course content. Marketingland Kajabi
As for training tools, Kajabi offers an array of options to access resources that you can master and then become proficient with. Its Kajabi Hero University is packed with tutorials, courses and informational content that are specifically targeted at educators and edupreneurs to help them gain traction or boost their position in the field of course development. You’re also invited to daily Q+A educational webinars with prominent experts from various areas as guests. Additionally If you’re in search of other tips and tricks the help desk is available to help you on your way. Apart from Kajabi’s Hero University, there is Kajabi’s Hero Rewards program in which course creators get rewarded with tons of sweet perks as they meet their goals.
What Else is Missing in Kajabi?
Kajabi may be a great all-in-one solution to create and market your course content however, we must look at a few crucial aspects that are not being addressed. Most of them would be extremely useful to enhance the user experience. Below are the items that we wish would be included in Kajabi’s system soon:
- Built-in tools to issue certificates and other credentials. While some offer this feature instructors using Kajabi will often require a connection to third-party applications that specialize in issuing certificates, such as Accredible.
- More diversity in question types. While we may appreciate the system’s handling of assessment within courses, we wish for the lack of different types of questions – plus randomization of said types that is addressed as soon as possible.
- Other payment options. As of the moment there are only two options for transactions: Stripe and PayPal can be accepted. In addition, we don’t appreciate how there are limitations as well.
- An API key that is public. This would have been useful in making custom integrations, like letting your subscribed students sign in using the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi may have essentially most of the features an Edupreneur would ever want to have. But due to its high price plan, and the lack in terms of functionality, the site may turn some people off. If you’re seeking alternatives that have similarity with Kajabi with regards to performance and reliability, we’ve listed some worthy alternatives that you might be considering when making your choice. Marketingland Kajabi
- New Zenler is an online course platform that provides all-in-one services similar to Kajabi. The only major difference is the price – starting at only $67/month, you can create unlimited courses and advertise your course to the right audience without having to worry about spending a dime!
- Podia doesn’t just claim to be user-friendly. It’s also very easy to use, and much more user-friendly than Kajabi! In addition, you can make use of marketing features Podia is much less heavy than Kajabi. However, when you consider the budget-friendly cost it’s easy to see the ways Podia is a great choice for those who want to start their own business.
- While Kajabi isn’t a reputable platform and lacks more advanced features for quizzes, Thinkific makes up for the shortcomings. With a beginner-friendly price range and a wide range of features, it certainly offers more industry-level functions than the other has as well as live lesson courses and an integrated app integration store.
- Teachable is similar to Thinkific in the way it functions. But, we need to appreciate the way that Teachable can integrate additional payment options as it supports Google Pay and Apple Pay which are two gateways Kajabi doesn’t have. It also lets you utilize one-on-one coaching as well as other essential features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of providing nearly all of the features that most edupreneurs can make use of. It certainly has the essentials anyone must need, from intuitive functions needed to design a professional website , to the impressive integrated marketing suite, which includes the ability to understand plans for sales funnels, as well as effective e-mail marketing tools.
There are a few tools missing, such as the issue of certificates, in particular. Plus with a steep cost, it might not be the right choice among the budget-conscious. We do recognize that while Kajabi is well in being an all-in-one solution for course creation but it’s not without limitations. However, that doesn’t stop it however, from becoming a favorite among experienced creators and businesses!
If you’re still searching to find an LMS that can provide everything you need in one platform, Kajabi is something you should strongly consider.
FAQ Marketingland Kajabi
What does the word Kajabi mean?
The term “Kajabi” derives from a word with Islamic (or Arabic origin that means “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! In addition to the normal programs, you can sell physical products on Kajabi. You can also connect with Shopify to create a fully-functioning e-commerce shop on Kajabi!
Concerning e-mail marketing is it possible Kajabi could be able to replace MailChimp?
Since Kajabi already has E-mail marketing tools integrated into the platform, it’s logical that it’s enough to replace third-party applications like MailChimp. However, if you do want to use this feature, Kajabi still allows you to connect it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices so that you and your subscribers have access to all course content even when you’re in the move. Marketingland Kajabi
