A myriad of learning management systems (LMS) platforms have various crucial features that you can utilize whenever you create meaningful content. While there may be plenty of websites that allow you to make use of modern marketing tools to promote the courses you offer to your intended audience, some may not have most of those things. And while some offer easy-to-use course-building tools, there will be a few that offer editing features that are that is so complicated it turns off its users.
Among a sea of e-course platforms There are some which offer more than just the basic editing interface but also a plethora of sales and marketing functions. Additionally, they also offer almost everything you could think of such as 24/7 assistance and training materials to top-quality analytics. All-in-one courses let you go beyond the limits of your abilities, and one of those that provide it is Kajabi.
At a Glance: Kajabi: What exactly is Kajabi? Using Kajabi For Social Media Marketing
Kajabi can be described as an online service that allows you to make and sell your course content to your student audience. The company is advertised as an all-in-one solution and platform for edupreneurs, Kajabi offers edupren all walks of life with optimized and vital features to not just build a professional-looking website for your courses , but help them rise to new heights. Kajabi has been praised by the media and regarded as one of the best online learning platforms, with an overwhelming positive rating from 4.6 out of five on Trustpilot.
What makes Kajabi so popular and well-liked among its users? There are many factors that make this platform very convenient for everyone to use. Firstly, it’s the extreme simplicity of usage. From course creation to marketing and sales the majority of the Kajabi features can be easily digestible for people who are new in the e-course world. A majority of them are advanced, giving instructors the added edge over other instructors. Additionally this allows students such as you manage and build an online course without the need to look elsewhere in case something is missing. Kajabi offers all the tools that anyone could require and is a true testament to its ‘one-stop shop label.
What Does It Let You Do?
There are many kinds of options that Kajabi allows you to use as an all-in-one online course solution. We’ve made a list in bullets of the most important features that you may want to keep an eye on in the event you’re considering it. In essence, Kajabi allows you:
- Create interactive and engaging classes using a range of customizable tools including media files, templates you can select in accordance with your personal preferences.
- Create a visually appealing website to house your course contents and materials and a blog where you can keep your students up-to-date on what else is new;
- Effectively utilize websites, landing pages and checkout sites and other viable methods to increase your profits, further your reach over the boundaries and boost conversion rates;
- Select the method you want to charge your courses and other products for your students, whether it’s a one-time payment or a subscription for a month;
- Design and build effective sales funnels without any difficulties by making use funnel templates and funnel blueprints;
- Use its own marketing and analytics suite that includes e-mail marketing, CRM, and automation tools;
- Manage and create your affiliate links; and
- Explore a wide variety of community, customer service, and training resources and features, including Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted by more than 16,000 companies and celebrities. Kajabi is the preferred choice of several well-known personalities that are from various sectors, including the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard fitness expert entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi is home to thousands on thousands of courses that are used and explored by more than 35 million students across the globe. In the last the time this article was written, Kajabi is generating more than $650million in sales since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing plans Kajabi provides are very different from other online course creation services in that they’re much more expensive. With monthly rates that start at as low as $119 it’s no wonder that it can be a hindrance for some who would want to give it a try. However, when you consider the number of essential features already packed into each plan, the pricing is logically reasonable.
Kajabi’s pricing plans start with the Basic plan, which costs $149 per month, or $119/month for billing annually. With this tier, you are able to design three products, gain a maximum of 1,000 active customers, and create a website that you can create with the tools offered by the platform. Included are unlimited pages for landing webpages, unlimitted marketing e-mails and access to unlimited useful resources, such as one-on-one customer support as well as Kajabi University.
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In addition to The Basic Plan, there is the Growth plan that happens to be the most sought-after plan on the platform at $199 a month or $159/mo when paid annually, as well as the Pro plan, which costs $399 per month or $319/month annually that is loaded with every feature you could ask for when it comes to creating and selling your courses. Kajabi is currently not offering a free plan option. However, a 14-day no-cost trial is offered for each of the three plans. A longer trial of for up to 30 days also offered on select blogs. So if you’re looking to try the service to determine if Kajabi is the right choice for you, the limited trial period is the ideal way to go.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, such as email marketing and automation are designed for businesses, so you won’t need to integrate with any other third-party service for this!
- The sales funnel software. Another of the platform’s best-selling points The Sales Pipeline Builder lets you make use of tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From the creation of professional-looking courses up to the customized website, Kajabi lets you customize to your hearts content and even build your brand from scratch.
- The user-friendly and simple site and course editors. Making content using the website and course builder software has never been so easy and quick, as it takes less time and effort to complete the task.
- Unlimited integrations. In addition to native integrations that integrate with the ten marketing, e-commerce and analytics services, connection to Zapier’s app lets users to investigate and select among more than a thousand non-native platforms for better effectiveness.
- Making lasting connections with fellow instructors and students. Kajabi’s Community feature allows you to interact with students in your classes. It also lets you make connections, network and celebrate with a multitude of teachers in the same shoes as you.
The Cons – What We Do Not Like
- The pricing plans are hefty. The three plans offered by Kajabi are more than the average monthly rates that other providers offer. There’s no free option available neither.
- No built-in tools to issue certificates. It is possible connect to a third-party certificate application if you intend to make custom-designed certificates of different kinds.
- Not enough tools for student-instructor engagement. We aren’t happy with the absence of specific tools, such as proper discussion forums and the ability to randomly assign quizzes or assignments. Using Kajabi For Social Media Marketing
A Review of Kajabi’s Features
User-Friendliness and Experience
One thing we like about Kajabi is the shockingly easy user experience. One of the reasons is that the platform’s user interface (UI) is well-organized. If you check the dashboard menu, you may see that the functions are arranged into five main sections – Website, Products, Sales, Marketing, and People. The layout of the menu is clear and free of obstruction, since some of the aspects that belong to specific sections are able to be collapsed. The UI style is very uniform, reflecting Kajabi’s ‘all-in-one’ brand name. You get to create an online landing page, change your course and communicate with your instructors on one site.
It has a search assistant tool that can be useful anytime you’re looking for something that is difficult to find. The Kajabi Assistant is located at the top part of the dashboard in the shape as a “search bar, and it lets you look for specific tools and products on the site by entering the keywords. Like we said, both Kajabi’s site builder and course builder sections are drag-and-drop and make the process much easier without having to know how to navigate the site. Kajabi is more user-friendly and has a less arduous learning curve compared to several of its peers. It can also be used in other languages than English for those who want to expose your content to broader viewers.
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Course Development and Engagement
Product Blueprints
When you go through Kajabi’s course creation function, you may soon encounter a list of course or product templates, or, as the platform calls it blueprints. Each of the product blueprints varies in structure and type and can be easily modified to fit any instructor’s needs.
The blueprints listed are Mini Courses, Online Courses and Drip Courses. Mini Courses are quick-form courses which are generally designed in order to increase brand recognition, while online Courses are full-version courses that have a complete structure of content created to offer a “world-class” learning experience. Drip courses, on other hand, are courses which are planned over the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s an easier way to share your content if you as well as your students are occupied working on other projects.
Kajabi may be known by many as a renowned premium course maker. However, in addition to the kinds of courses offered, the blueprints also allow you to create a membership space that allows your customers to access exclusive content and a coaching session that spans 12 weeks. You can also download a blank template that allows you to create an entire course or product completely from the ground up!
Categories, Posts, and Content Uploads
If you continue to explore the course builder you’ll see the outline of the sections and lessons which have been automatically added if you choose one of the blueprints for your course. In Kajabi’s case, those sections and lessons are known as groups and posts and vice versa. Posts are the places where you put in different kinds of content, like text, videos, and images, while the categories function as folders where the posts are stored.
You may also incorporate subcategories of posts within a category if you want to structure your content flexibly. You can also move and rearrange the outline. Kajabi accepts a wide variety of media and text files to be added to your posts. These include MP4 and MOV files, MP3 and WAV files, PDFs, and even Word documents. You can upload any of them from your computer folders or via cloud-based file sharing platforms such as Google Drive and Dropbox. You can duplicate and paste URLs for your videos into your blog posts!
As with a handful of other platform for making courses, Kajabi allows you to utilize the feature of bulk uploads. Similar to the name it allows you to upload all your files to your course in the same tab. This is a great option, especially if you’re busy performing other tasks.
Course Player Templates
Kajabi offers a lineup of over 10 themes for courses. Unlike other LMS platforms that only allow you to be offered the choice of only one of three theme options, Kajabi lets you have the choice of selecting different themes for different products. Similar to the course outline builder, it’s relatively easy to customize any theme to fit your style. You can also incorporate elements of your brand including logos, images, and font design into your course player in order to give it a a personal touch. Using Kajabi For Social Media Marketing
Questions and student interactions
Kajabi offers a quiz feature called Assessments. It allows you to make quizzes and assignments and add them as part of your class. Assessments are an effective method of determining whether your students have learned something from the course you’ve taught them. Through the assessment feature, you can choose between the three primary question types: multiple-choice, multiple-selection, and paragraph-style. You can also set an acceptable score to encourage your students to engage with your content more.
Apart from that, it is also important to note that the LMS website has made strides in creating areas for students and teachers to communicate. With the Community feature, your learners are given access to comment and interact with any of your courses via their dashboards. You can even write in your blog posts for discussion with other students your previous lessons as well as your future content. The community feature is offered either as a stand-alone feature or as an element of membership space.
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Website Design and Customization
Why would you want to publish your course content to your web domain or WordPress site when Kajabi provides the platform and tools to create one within the platform? Kajabi provides unlimited web hosting for all 3 pricing options. What’s great about this is you’re assured of instant security and safety with an automated SSL certification as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to personalize your domain and also pick from a variety of premium, unique themes, which you can customize to your liking! The possibilities don’t end there: If you’re an expert in edupreneurship and are a member of the Growth plan and above you are able to import custom-made themes built to fit your ever-expanding needs as well as take away any Kajabi logos and substitute that with your personal brand!
Page Builder
Similar to the course builder that we’ve discussed previously, Kajabi’s page builders lets you modify any of the website themes with a suite of easy-to-use and user-friendly editing tools. Upon further exploration you’ll be presented with customizable sets of blocks and sections. They’re essentially like post categories, and categories that we’ve discussed when we discussed our course building tool. Blocks are the elements that make up the site’s content, such as text, media files and clickable buttons. Sections, on the other hand, are formed by multiple neatly-arranged blocks.
There are more than 40 pre-designed section templates that you can choose from the dashboard of the page builder. As we’re all glued to our smartphones and small tablets these days, it makes total sense for Kajabi to make your website automatically adjust to mobile-friendly layout. You can even go the extra mile and select the elements of your website you want for your member learners to view. With all the necessary tools to make your site look how you would like it to look Kajabi’s page builders are not only super flexible but also quick to handle.
Blogging and Other Useful Website Features
Other LMS platforms may not have this feature, but Kajabi allows you to create a section of your website specifically for your blog. There, you can publish information and comments about your course’s content. If you’re looking to make the most out of your Kajabi-created website it provides a space where you can publish your content without restriction. Start by creating your blog posts by making your own using an editor for text. You may incorporate SEO elements if you’d like to reach a larger audience, group your posts into various categories or even change the way you would like your blog’s entire section to look.
Kajabi’s built-in blogging features may not be as up to par as WordPress or Blogspot However, it comes with enough tools to be manageable. Additionally, you can also create podcasts to promote on your website. You may upload recordings of your podcasts to be hosted on your website and distributed to the major podcasting platforms like the Apple Podcasts platform and Spotify. When you upload an episode of your podcast, you have two options: release it as a public podcast free of charge or create an exclusive private version which only your subscribers can get access to. Using Kajabi For Social Media Marketing
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Marketing and Sales
One of the reasons that make Kajabi so well-liked among entrepreneurs is the variety of sales and marketing tools that are highly easy and straightforward for even those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A huge draw among the masses, Kajabi’s built-in e-mail marketing function allows users to send out e-mails that are related to your course or website to your subscribers students while seated on the platform. But you may be surprised that it can do more than simply send emails. With the help from Kajabi Automations, you get to automate sequences of e-mails triggered by different kinds of user actions. For example, when a student is successfully logged in to one of your classes after the checkout process, a welcome email will be automatically sent to their inbox. If another underperforms the course, an upsell will be delivered to offer suggestions for improvement Using Kajabi For Social Media Marketing
You can send as many e-mails to your campaigns as you wish and then schedule them in accordance to your preference. You can choose which members of your group are eligible to receive these messages. E-mail management has never been this comprehensive yet easy to handle. Unlike other LMS websites, Kajabi already provides you with e-mail marketing tools that will not require connecting to other third-party platforms in order to make it work.
In addition, Kajabi also has an affiliate marketing feature where you get to assign certain members of yours as affiliates who can help in promoting your site on your behalf. Alongside paying them the commission rate and monitoring their performance to determine how well they contribute to boosting your conversion and click rates. Using Kajabi For Social Media Marketing
Pipeline Builder
Another one of Kajabi’s overall top features can be one of the best features is Pipeline Builder, where you can create custom marketing funnels without a lot of problems. While other platforms have similar features, which require more time and effort, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can make better use of it. This stunning feature allows you to choose from a collection of pre-made funnel designs or pipeline blueprints. These include the following:
- Freebies – to be used whenever you’d like to provide the freebie to lead magnet to increase your email list
- Sales Page OVO is a great option whenever you want to persuade your audience to buy your product through the sales page
- Product Launch OVO is a great option for when you’re launching courses or another product
- Zoom Webinar OVO is a great option for occasions when you need to advertise your product via web seminars
- Free Book OVO – for whenever you want to market your content a free downloadable digital book
- Coaching Campaign OVO – for whenever you’re promoting your courses through the use of coaching sessions
- Blank design – for when you want to build your sales funnel from beginning
Once you select from any of the blueprints for your pipeline Kajabi instantly creates pages and e-mails that you’ll have to put together to make an effective sales funnel. You can customize how you would like your sales funnel to appear to your target audience. You can even alter the design of your landing and checkout pages, for example you can change the theme to something different The library is with more than 40 templates for landing pages that you can select from.
Prices and Payment Methods
Kajabi lets you seamlessly integrate with payment gateways like Stripe and PayPal to ensure that your students can get to choose between the two to pay for your courses. Stripe is the most popular payment option that allows debit and credit card transactions, as well as select e-wallet providers all over the world. PayPal however, on the contrary on the other hand, is an option for subscriptions as well as multi-payment plans. There aren’t any transaction fees on Kajabi’s part, as all your earnings will be immediately transferred into your account at the banks.
When it comes to price options for Kajabi, it provides customers a variety of pricing options of options to select from. You can choose to charge your students for your services at different dates (one-time, subscription, and multiple payments) or give them away to them for free. You even have the chance to decide if you want to charge a set amount for a specific product or a number of items, and specify specific dates your students can access your products within a given time frame. You can also create coupons that will further encourage your customers to purchase any of your offers. Using Kajabi For Social Media Marketing
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Integrations with Third-Party Services
Kajabi may have a plethora of built-in features to help you create and market your courses however, you also can connect to third-party apps for an added boost in functionality. The platform is currently able to support the integration of ten natively-built integrations, such as the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful as it helps establish connections to hundreds of third-party applications and tools, ranging from e-commerce to user experience.
Training and Customer Support Resources
When it comes to customer support, Kajabi has a bigger advantage over other platforms because it is one of the only course creation platforms that offer 24/7 live chat assistance. In contrast to other similar platforms the Kajabi customer support team is available to help you whenever you’re struggling to create a course or page among other issues that are important, at any time and from anywhere. It’s crucial to mention that this 24-hour feature is available for instructors who are subscribed to the Growth plan upwards – for basic users, live Chat support can be scheduled for certain times and times during the day. The approach of Kajabi’s customer service has been praised by many of the instructors who use it to design meaningful courses. Using Kajabi For Social Media Marketing
As for tools for training, Kajabi gives an array of options to access resources that you can master and then become proficient with. Kajabi Hero University Kajabi Hero University is packed with courses, tutorials and educational content specifically geared towards teachers and edupreneurs to help them get started or increase their standing in the field of course development. Additionally, you can attend every day Q&A webinars that feature top experts from various areas as guests. Additionally when you’re looking for more advice and tricks assistance, the help section is always there to guide you along the way. Apart from Kajabi’s Hero University, there is also a Kajabi Hero Rewards program in which course creators can earn many sweet perks when they meet their targets.
What else is missing in Kajabi?
Kajabi may be a great all-in-one tool to design and sell your course material, but we have to look at a few crucial aspects that are missing. Most of them would be extremely useful in improving the experience. Here are the following things we would like to see included in Kajabi’s system soon:
- Built-in tools that issue certificates and credentials. Although some of them offer this option instructors using Kajabi will often require a connection to third-party applications that are specialized in the issue of certificates, such as Accredible.
- More diversity in question types. While we may appreciate the system’s handling of assessment within courses, we wish for the lack of options for question types and the randomization of those types that is addressed as soon as possible.
- Additional payment options. As of this writing only transactions made through Stripe or PayPal will be accepted. Not only that, but we don’t understand why there are limitations also.
- A public API key. This would have been useful for creating custom integrations like having your students who have subscribed to your service sign in using the single sign-in option in other apps.
Alternatives to Kajabi
Kajabi might have the most of the features an Edupreneur could dream of. However, due to the high cost plan and a certain lack in terms of functionality, the site may turn some people off. If you’re seeking alternatives that have similarity with Kajabi regarding performance and reliability we’ve listed a few worthy alternatives that you might want to consider when making your choice. Using Kajabi For Social Media Marketing
- New Zenler is an online course platform that offers all-in-one services that are similar to Kajabi. The only distinction is in the cost beginning at just $67 per month, you can create unlimited courses and sell your course to the right audience without having to worry about breaking the bank!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also extremely easy to use, and much more user-friendly than Kajabi! In addition, you can make use of marketing features Podia is much less heavy than the other. But considering the very budget-friendly price range, we can imagine the ways Podia is a great choice for those who want to start their own business.
- While Kajabi does not have credentials or advanced quiz features, Thinkific makes up for these features. With a price that is affordable for beginners and a wide range of features, it certainly offers greater features that the other, and this includes live-taught courses as well as an integrated app integration store.
- Teachable is similar to Thinkific in terms of how it operates. However, it is important to understand how the former can incorporate additional payment options since it can support Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. You can also avail one-on-one coaching as well as other essential features.
Conclusion
In the end, Kajabi successfully knocks it out of the park by providing nearly all of the features that most edupreneurs can make use of. It certainly has all the features you need, from intuitive functions needed to create a professional-looking website , to the impressive integrated marketing suite, which includes the inclusion of easy-to-understand diagrams of sales funnels as well as efficient e-mail marketing tools.
There could be some tools that are missing, such as the issuance of certificates, in particular. Also, with its high cost, it might not be the right option for those with a tight budget. We do recognize that even though Kajabi performs well in being an all-in-one solution for course creation but it’s not without limitations. It doesn’t hinder it, however, from becoming a popular choice among established business owners and creators!
If you’re still looking for an LMS that can provide everything you need in one platform, Kajabi is something you must seriously think about.
FAQ Using Kajabi For Social Media Marketing
What does the word Kajabi mean?
The word “Kajabi” derives from a word of Islamic or Arabic origin that means “to fly.”
Can I sell physical goods on Kajabi?
Yes! Aside from the usual classes, you can also sell physical items on Kajabi. It is possible to connect with Shopify to set up a fully functioning e-commerce shop on the platform!
Regarding marketing via e-mail is it possible Kajabi can be able to replace MailChimp?
Since Kajabi already includes e-mail marketing tools built within the platform, it’s logical that it’s enough to replace third-party applications such as MailChimp. However, if you do want to use it, Kajabi still allows you to integrate with it and other applications too.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi even has an app for mobile devices to ensure that you and the members who have subscribed can access your entire courses even while in the move. Using Kajabi For Social Media Marketing
