A myriad of learning management systems (LMS) platforms offer a variety of important features you can utilize when creating content of high quality. While there may be plenty of sites that let you make use of modern marketing tools to advertise your courses to your target audience, others might not provide all these features. While some provide easy-to-use course-building tools, there will also be few that may have an editing experience that is so complicated it turns off its users.
In the sea of e-course platforms There are a handful that offer not just the basic editing interface but also an array of marketing and sales functions. And on top of that they also provide you with nearly everything you’d ever want such as 24/7 assistance and training resources to top-notch analytics. All-in-one platforms for courses allow you to explore beyond your limits One of them which can provide this is Kajabi.
In a nutshell: Kajabi: What exactly is Kajabi? Kajabi 101
Kajabi is an online platform that allows you to develop and market your course content to your audience of students. Branded as an all-in-one service, Kajabi provides edupreneurs from all aspects of their lives with the most efficient and essential features needed to not just create a professional site for your courses, but also allow them to grow to new heights. Kajabi has been praised by the media and considered to be one of the top online courses platforms, earning an overwhelming positive rating from 4.6 out of five on Trustpilot.
What makes Kajabi so well-liked and appreciated by its users? There are plenty of aspects that make this platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation all the way to marketing and sales the majority of Kajabi’s aspects can be accessible to those who are just getting started in the world of online courses. Most of them are also advanced, which gives instructors who administer the course the added edge over other instructors. Additionally, it lets budding entrepreneurs like you to run and create a course-making business without the need to look to another place if something else isn’t available. Kajabi offers all the tools that anyone could require and is a true testament to its ‘one-stop shop label.
What Does It Let You Do?
There are many kinds of ways that Kajabi lets you create an all-in-one e-learning solution. We’ve made a list in bullets of the key attributes that you ought to keep an eye on if you’re considering using it. In simple terms, Kajabi allows you:
- Create engaging and interactive classes using a range of customizing tools, media files, and templates that you can choose according to your preference;
- Create a visually appealing website to present your course content and other products and your own blog to keep your students updated on what’s new.
- Efficiently make use of landing pages, checkout pages and other viable methods to increase your profits, further your reach to the limit and boost conversion rates.
- Decide how you would like to bill your courses and other products to your students – whether it’s a one-time fee or a monthly subscription;
- Design and build effective sales funnels without any problems through the use of funnel blueprints and templates;
- Make use of its internal marketing and analytics suite with the ability to send out e-mails and CRM as well as automation tools;
- Manage and create your affiliate links.
- Explore a wide variety of community and training tools and features, including Kajabi University.
Famous Names that have Used Kajabi
Kajabi is used and trusted by more than 16,000 companies and famous personalities. Kajabi is the preferred choice of several well-known personalities who are part of different industries, such as online marketing expert Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard, fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands upon thousands of courses, that are used and explored by more than 35 million students from all over the world. In the last time of writing Kajabi is generating more than $650million in sales since its inception in 2010.
Kajabi’s Pricing Plans
The three pricing options that Kajabi provides are very different from other online course creation services in that they’re more costly. With monthly rates that start at as low as $119 it’s no wonder that this can impede some people who want to give the service a shot. However, when you consider the number of features that are included in each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans begin by offering the Basic plan priced at $149 per month or $119/mo if billed annually. With this tier, you get to create three products, gain an maximum of 1,000 active customers, and create a website that you can modify using the tools provided by the platform. Included are unlimited pages for landing pages, unlimited marketing emails and access to unlimited useful resources, such as one-on-one customer service and Kajabi University.
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Apart from basic plans, there’s the Growth plan that happens to be the most sought-after plan on the platform with a monthly cost of $199 or $159/mo if paid annually. There is also the Pro plan at $399 monthly or $319/month annually, which is filled to the brim with every feature you’d like when it comes to creating and selling your courses. Kajabi does not currently offer a free plan option. There is however a fourteen-day trial is available. trial is offered for each of the three plans. A trial extension that runs for up to 30 days also offered on select blogs. If you want to try the service and determine if Kajabi is the right choice for you, the short trial offer is the best way to go.
Kajabi: The Good and the Bad
The Pros – What We Like About Kajabi
- The integrated marketing suite. Kajabi’s marketing suite in-house of tools, which includes email marketing and automation are designed to be optimized for business, and it isn’t necessary to integrate with third-party solutions for this!
- The sales funnel software. Another one of the platforms most-loved selling points, the sales Pipeline Builder lets you make use of tested and understandable blueprint templates – no need to get too complicated!
- The ability to customize without limitations. From creating professional-looking course websites down to the custom website, Kajabi lets you customize to your heart’s content – and even build your brand from scratch.
- The easy and intuitive website as well as course editor. Making content with the website and course builders hasn’t been this easy and swift, and it requires less time and effort to finish the job.
- Limitless integrations. In addition to native integrations that integrate with ten e-commerce, marketing, and analytics solutions, connecting to Zapier’s app allows you to look and select from more than one thousand non-native platforms for better efficiency.
- Building worthwhile relationships with students and fellow instructors. Kajabi’s Community feature allows you to connect with students in your classes. It also lets you connect, network, and share your joy with hundreds of teachers in the same position as you.
The Cons – Things We Don’t Like
- The pricey pricing plans. The three plans offered by Kajabi are higher than the average monthly rates that other providers offer. There’s no free option available neither.
- No built-in tools to issue certificates. You might need to connect to a third-party certificate application if you intend to create custom-made ones of different kinds.
- Insufficient tools for instructor-student engagement. We aren’t happy with the absence of some particular features, like proper discussion forums and the ability to randomly distribute the assignments or quizzes. Kajabi 101
An Overview of the Kajabi Features
User-Friendliness and Experience
One thing we love the most about Kajabi is its surprisingly simple user experience. First, the majority of the platform’s users interface (UI) is structured. If you may notice on the dashboard menu, you will find that all the features are organized into five main sections – Website Products, Sales Marketing, and People. The layout of the menu leaves no space for clutter, as some features that are related to specific sections are able to be collapsed. The UI layout is very consistent that reflects Kajabi’s “all-in-1” trademark. You can build your own landing page, alter your course and communicate with your instructors on the same site.
There is a search assistant tool that comes in handy anytime you’re looking for something difficult to find. The Kajabi Assistant can be found in the top of the dashboard in the form as a “search bar, it allows you to search for items and tools on the site by typing in the search terms. Like we said, both Kajabi’s site builder and course builder sections can be dragged and dropped which makes the process easier without needing to learn how to navigate the site. Kajabi has a smoother learning curve compared to several of its peers. It also supports multiple languages other that English for those who want to present your content to wider audiences.
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Course Design and Engagement
Product Blueprints
If you take a look at Kajabi’s courses creation function, you may quickly come across a variety of course or product templates, or the way it calls them, blueprints. Each of the product blueprints differs in terms of structure and design and can be easily modified to fit any instructor’s needs.
The blueprints listed are Mini Courses and Online Courses and Drip Courses. Mini Courses are short-form quick courses that are usually created as a means of gaining the brand’s value, whereas online Courses are full-version courses with a complete content structure created to offer the “world-class” educational experience. Drip courses, on contrary, are classes that are scheduled for an established period of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient way to share your content when you or your students are busy working on other projects.
Kajabi is known to many as a renowned premium course-maker. Apart from kinds of courses offered, the blueprints also allow you to create a membership space that allows your customers to access exclusive content and a coaching session that spans 12 weeks. There’s also a blank template that allows you to create your own course or product completely from the ground up!
Categories Posts, Categories, and Content Uploads
As you further look into the course builder, you will notice the outline of the sections and lessons that have been automatically added if you choose one of the blueprints for your course. In the case of Kajabi, these segments and classes are known as post categories as well as category, or. Posts are the places where you put in different types of content including text, video, and images, while the categories act as folders where the posts are stored.
It is also possible to include subcategories of posts within one category in order to structure your content flexibly. You can drag and rearrange the outline. Kajabi accepts a broad range of media and text files to be added to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs and Word documents. You can upload any of them either via your computer’s folders, or through file-sharing cloud platforms like Google Drive and Dropbox. You can copy and paste existing URLs for your videos into your blog posts!
Like several other platform for making courses, Kajabi allows you to use the feature of bulk uploads. Similar to the name it allows you to upload all your files to your courses on one tab. This can be useful particularly if you’re working on other things.
Course Player Templates
Kajabi has a variety of more than 10 themes for course players. Unlike other LMS platforms, where you’re allowed to select one or three themes, Kajabi lets you have the option of choosing various themes for the different products. Like the outline builder, it’s relatively simple to modify any theme to suit your personal style. You can even incorporate details of your brand, such as the logo or images as well as font designs , into your course player to cultivate a personal touch. Kajabi 101
Questions and student interactions
Kajabi offers a quiz feature called Assessments that allows you to design and create assignments and quizzes and add them as part of your curriculum. Assessments are an effective way to assess if your students learned something from the course you’ve taught them. With the assessments feature, you can choose from three different question types: multiple-choice, multiple-selection, and paragraph-style. You can even create an acceptable score to encourage your students to engage with your content.
Apart from that, it is also important to note that the LMS website also has made strides in providing spaces for teachers and students to connect. Through the Community feature, your students are able to interact and comment on any of your courses through their dashboards. You can also write your blog posts for discussion with your fellow students about your previous lessons and your upcoming content. The community feature is offered either as a standalone feature or as component of your member.
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Website Design and Customizability
Why would you want to publish your course content with your domain name as well as WordPress web site when Kajabi offers the platform and the tools to make one within the platform? Kajabi offers unlimited web hosting on three pricing plans. The best part is that you’re assured of instant security and safety with an automated SSL certification, as well as an experienced team of experts to maintain your site.
Additionally, you have the freedom to customize your domain, as well as pick from a variety of professional, one-of-a-kind themes, all of which you can modify to your hearts content! It doesn’t stop there: If you’re an expert edupreneur and signed to the Growth plan or higher you are able to download custom-designed themes designed to fit your ever-expanding needs and also remove the Kajabi branding and replace that with your personal brand!
Page Builder
Similar to the course builders we’ve talked about previously, Kajabi’s page builders allows you to modify any of the given themes on the website using a variety of intuitive and easy-to-handle editing tools. Upon further exploration you’ll be presented with sets of blocks that can be customized and sections. They’re basically like those categories as well as posts we discussed when we discussed how to build courses. Blocks are the elements that compose the site’s content, such as media files, text or clickable icons. Sections, on the other hand are formed by a variety of carefully-arranged blocks.
There are over 40 preset section templates you can choose from the dashboard of the page builder. Since we’re all connected to our smartphones and small tablets nowadays it’s logical for Kajabi to let your site automatically adjust to a mobile-friendly layout. It’s even possible to go the extra mile by picking which site element you wish for your members to see. With all the necessary tools to build your site as you wish it to appear the page builder from Kajabi is not only super flexible but also easy to manage.
Blogging and Other Useful Website Features
Other LMS platforms might not offer this feature, but Kajabi allows you to make an area on your site that is dedicated to your blog, where you can share comments and updates on your course content. If you’re looking to get the most out of your Kajabi-made site it provides an area where you can do so without limits. It is possible to begin with the blog post by making one using the text editor. You can include SEO elements if you wish to expand your reach or group your posts into various categories and even customize how you want your entire blog section to appear.
Kajabi’s built-in blogging capabilities might not be on the same level as WordPress or Blogspot, but it has enough tools to allow it to be managed. In addition, you can create podcasts that you can promote on your website. You may upload recordings of your podcasts to be hosted on your website and then distributed to major podcasting platforms, such as Apple Podcasts and Spotify. When uploading a podcast episode there are two options: either release it as a podcast that is public for free or make an exclusive private podcast which only your subscribers have access to. Kajabi 101
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Marketing and Sales
Part of what makes Kajabi so popular with edupreneurs is its array of sales and marketing tools that are extremely user-friendly and easy for even those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A big draw among the crowd, Kajabi’s built-in e-mail marketing function allows you to send e-mails that are related to your course or websites to your members who are subscribed students within the comforts of the platform. However, you might be amazed that it does more than just send e-mails. With the help with Kajabi Automations, you get to build automated sequences of emails that are triggered by different kinds of user actions. For example, when a student is successfully logged in to one of your courses following checkout, a welcome e-mail will be sent automatically into their email inbox. If another underperforms then an upsell message is sent to suggest improvement Kajabi 101
You can send as many e-mails to your campaigns as you want and then schedule them according to your preferences. You can even select which members of your group are eligible to receive those messages. The management of e-mails has never been more comprehensive yet easy to handle. In contrast to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you don’t require the integration with third-party platforms to make things work.
Aside from that, Kajabi also has an affiliate marketing feature that lets you assign some of your members as affiliates to help advertise your website on your behalf. Alongside paying them the commission rate and monitoring their performance to gauge how they can contribute to increasing your conversion and click rates. Kajabi 101
Pipeline Builder
Another of Kajabi’s notable features is its Pipeline Builder, where you get to create specialized marketing funnels without a lot of problems. While other platforms offer similar features that require much more effort and time however, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be extremely simple and quick that even those who aren’t experts can benefit from it. This amazing feature lets you select from a variety of pre-designed funnel designs or pipeline blueprints. These include the following:
- Freebie – for whenever you’d like to offer the freebie to lead magnet to increase your list
- Sales Page OVO – to use whenever you want to convince your intended audience to buy your product by utilizing the sales page
- Product Launch OVO is a great option for any time you’re launching a course or another product
- Zoom Webinar OVO – to use whenever you want to promote your product via web seminars
- Free Book OVO is a great resource for whenever you want to market your content an online book for free download.
- Coaching Campaign OVO – to use whenever you’re promoting your courses through an array of coaching sessions
- Blank plan – to use whenever you’re looking to create an effective sales funnel right from the ground
When you choose from one of the blueprints for your pipeline Kajabi instantly creates a set of pages and e-mails you will need to pull off an efficient sales funnel. You may customize however you wish your funnel to appear to your target audience. You may even change the design of your checkout and landing pages, for instance you can change the theme to something different There is a library full of 40+ pages templates you can choose from.
Prices and Payment Methods
Kajabi lets you seamlessly integrate with the payment gateway platforms Stripe and PayPal so that your students can choose between the two to pay for your course. Stripe is the common payment option that accepts debit and credit card transactions as well as certain e-wallet providers across the world. PayPal is, on the other hand, is available as an option to subscribe and multi-payment plans. There are no pressing transaction fees on Kajabi’s part, as all your earnings are instantly transferred into your account at the banks.
For the pricing, Kajabi offers customers a variety of pricing options to choose from. You can either cost your pupils for the products at different time frames (one-time subscription, one-time, or multiple payments) or hand them out at no cost. You even have the chance to select if you’re going to charge a specific amount for a specific item or for a variety of products, and establish specific dates for your customers can access within a certain timeframe. You can also create coupons to further motivate your target audience to buy all of your products. Kajabi 101
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Integration with Third-Party Services
Kajabi has a variety of built-in tools to make and market your courses However, you can connect to other third-party applications for an additional boost of functions. Kajabi currently has ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier can be extremely helpful since it allows you to establish connections with hundreds of other tools and third-party apps that range from e-commerce to user experiences.
Customer Support and Training Resources
In terms of customer support, Kajabi has a bigger advantage over its competitors because it’s among the only course creation platforms which provide 24/7 live chat assistance. In contrast to other similar platforms the Kajabi customer support team is always available to assist you when you encounter difficulties creating a course or page among other crucial issues, anytime and wherever. However, it’s important to mention that this 24-hour support is available to instructors who subscribe to the Growth plan up to for basic users live chat is available at certain times and days during the day. The approach of Kajabi’s customer service has been praised by those who utilize it to design relevant educational content. Kajabi 101
In terms of training tools, Kajabi offers you a variety of ways to resources that you can learn and get used to. Its Kajabi Hero University is packed with tutorials, classes, and informative content especially targeted at educators and edupreneurs who want to jumpstart or improve their standing in the world of course design. There are also daily Q+A educational webinars with prominent experts from various fields as guests, plus, if you’re looking for additional advice and tricks assistance, the help section is available to help you in the right direction. In addition to Kajabi’s Hero University, there is also a Kajabi Hero Rewards program, where course creators can earn numerous sweet rewards when they achieve their targets.
What else is missing in Kajabi?
Kajabi might be a fantastic all-in-one tool to design and sell your course material However, we need to look at a few crucial aspects that aren’t being addressed. A majority of them could be extremely useful to improve the experience. Here are the following things we’d like to see added to Kajabi’s system in the near future:
- Built-in tools for issuance of certificates and other credentials. Although some of them offer this option, instructors who use Kajabi often will still need to connect to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we are pleased with the system’s handling of assessment within the course, we would like for the absence of different types of questions and the randomization of those types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing, only transactions via Stripe or PayPal are accepted. In addition, we don’t appreciate how there are certain limits too.
- An API key that is public. This could be useful for creating custom integrations such as the ability to let your subscribers log in with the single sign-in option with other apps.
Alternatives to Kajabi
Kajabi could have the majority of the features any aspiring Edupreneur could dream of. However, due to the high cost plan and a certain lack in terms of functionality, the site could turn some people off. If you’re seeking alternatives that have commonalities in comparison to Kajabi regarding performance and reliability, we’ve listed some worthy competitors that you may want to consider in your decision. Kajabi 101
- New Zenler is an online course platform that provides all-in-one solutions similar to Kajabi. The only significant distinction is in the cost that starts at $67/month You can design unlimited courses and market your course to the right audience without ever having to worry about breaking the bank!
- Podia does not just claim to be creator-friendly. It’s also extremely simple to use, much easier than Kajabi! In addition, you can make use of marketing features It’s a lot lighter than the other. However, when you consider the budget-friendly price range, we can see how Podia will appeal to those who want to start their own business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for these features. With its affordable price and a wide range of features, it certainly offers greater features that Kajabi which includes live-taught courses as well as a built-in app integrations store.
- Teachable is like Thinkific in terms of how it works. But, we need to appreciate how Teachable is able to incorporate additional payment options since it accepts Google Pay and Apple Pay, two gateway services Kajabi is not able to offer. Additionally, it allows one-on-one training and other key features.
Conclusion
Overall, Kajabi successfully knocks it out of the park in terms of offering a wide range of options that most entrepreneurs utilize. It certainly has the essentials anyone must need to be able to build a professional-looking web pages to the fantastic built-in marketing suite with the ability to understand diagrams of sales funnels as well as efficient marketing tools for e-mails.
There are a few tools missing for example, the issuance of certificates, in particular. With a high price tag, it may not be the wise choice among the budget-conscious. We do recognize that, while Kajabi does well in being an all-in-one solution for creating courses however, it’ll always have limitations. It doesn’t hinder it, however, from being a favorite among experienced entrepreneurs and creators!
If you’re looking for an LMS that offers everything you need in one platform, Kajabi is something you ought to seriously consider.
FAQ Kajabi 101
What does the word Kajabi translate to?
The word “Kajabi” derives from a word with Islamic (or Arabic origin which means “to fly.”
Do I have the ability to sell physical items on Kajabi?
Yes! In addition to the normal classes, you can also sell physical products on Kajabi. It is possible to join with Shopify to create a fully-functioning e-commerce shop on Kajabi!
In terms of e-mail marketing, is it possible that Kajabi can take over MailChimp?
Since Kajabi already includes the tools for marketing via email built within the platform, it’s logical that it’s enough to take over third-party apps like MailChimp. However, if you do want to use it, Kajabi still allows you to integrate with it and other applications as well.
Are you sure that Kajabi mobile-friendly?
Yes! Kajabi also has an app for mobile devices for you and your subscribers can access your entire course content even when you’re in the move. Kajabi 101
