Many learning management system (LMS) platforms come with many essential features that you can utilize when creating content of high quality. While there could be a lot of sites that let you make use of advanced marketing tools to advertise the courses you offer to your desired viewers, other platforms may not have most of the features. Although some sites provide simple-to-use tools for creating courses, there will also be some that provide editing options that is so complicated it turns its users off.
Within the sea of online course platforms There are a handful that offer not just a simple editing interface, but also a myriad of sales and marketing functions. In addition to that they also offer almost everything you could think of including 24/7 support and training resources to top-notch analytics. All-in-one course platforms let you explore beyond your limits and one of the platforms that offer it effortlessly is Kajabi.
In a nutshell Kajabi: What exactly is Kajabi? Kajabi Vs Activecampaign
Kajabi can be described as an online service that lets you develop and market your course content to your customers. The company is advertised as an all-in-one solution that provides entrepreneurs from all kinds of industries with the best and vital features to not only create a professional website for your courses but let them grow to new heights. Kajabi is widely praised and considered to be one of the top online learning platforms, with an overwhelming rating with a score of 4.6 out of 5 on Trustpilot.
What is it that makes Kajabi so well-liked and appreciated by its users? It’s true that there are many reasons that make the platform extremely convenient for all to use. Firstly, it’s the extreme ease of use. From course creation to marketing the majority of Kajabi’s features have been designed so that they are easily digestible even for those who are new in the e-course world. A majority of them are advanced, which gives instructors who administer the course an advantage over the rest. Lastly, it lets budding entrepreneurs like you run and develop a course-making business without having to travel elsewhere if anything else isn’t available. Kajabi offers all the equipment that one could need, living up its ‘one stop shop label.
What does it let you do? Do?
There are numerous methods that Kajabi can do as an all-in-one e-course solution. We’ve put together a list in bullet form of the most important characteristics that you might want to keep an eye on if you’re considering using it. In essence, Kajabi allows you:
- Create engaging and interactive courses with a wide array of customizable tools including media files, templates you can select depending on your preferences;
- Create a visually appealing website to house your course contents and materials and blogs to keep your students updated on what else is new;
- Effectively utilize the landing page, checkout pages and other effective ways to improve your profits, further your reach beyond the limits and boost conversion rates;
- Select the method you want to charge your courses and other products to your students – whether it’s one-time payments or a monthly subscription;
- Design and build effective sales funnels without any difficulties by making use of funnel blueprints and templates;
- Make use of its internal marketing and analytics software with email marketing and CRM as well as automation tools;
- Set up and manage your affiliate links; and
- Explore a variety of community, customer service, and training resources in conjunction with Kajabi University.
The Big Names Who Have Utilized Kajabi
Kajabi is trusted and used by over 16,000 businesses and famous personalities. Kajabi is the preferred choice of many of the most well-known people who are part of different sectors, like the expert in online marketing Amy Porterfield, best-selling book author Mel Abraham, personal development coach Brendon Burchard and fitness expert and entrepreneur Jenine Dilts Bayman, and actor-coach Ross Grant.
Kajabi hosts thousands of courses that are used and explored by more than 35 million students all over the world. As of this the time this article was written, Kajabi has generated over $650 million in revenue since its establishment in 2010.
Kajabi’s Pricing Strategies
The three pricing options that Kajabi provides are very different than other online course creation tools in that they’re more expensive. With monthly prices that start at just $119, it’s not surprising that it can be a hindrance for some who want to give it a try. However, when you consider the number of essential features already packed within each plan, the pricing is understandably reasonable.
Kajabi’s pricing plans begin at the Basic plan that costs $149 per month or $119/mo if billed annually. With this tier, you can create three products, gain an maximum of 1,000 active customers, and design a website that you can create with the tools offered by the platform. Also included are unlimited landing webpages, unlimitted marketing e-mails and access to unlimited useful resources, such as one-on-one customer service and Kajabi University.
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Apart from The Basic Plan, there’s the Growth plan, which happens to be the most sought-after plan on the platform with a monthly cost of $199 or $159/mo if paid annually. There is also the Pro plan, which costs $399 per month or $319/month annually, which is filled to the brim with all the features you’d like when you are designing and selling your course. Kajabi is currently not offering an option to pay for the plan. However, a 14-day no-cost trial is available for all three plans. A longer trial of up to 30 days is available on selected blogs, so if you’re looking to try the service and see if Kajabi’s the right fit for you, then the brief free trial is the best option.
Kajabi: The Good and the Bad
The Pros – What We Love About Kajabi
- The integrated marketing suite. Kajabi’s in-house marketing suite of tools, including email marketing and automation are specifically designed to be optimized for businessuse, and you don’t have to connect with other third-party services for this!
- The software that creates sales funnels. Another of the platform’s best-selling points The Pipeline Builder. Pipeline Builder lets you make use of well-tested and accessible blueprint templates. No need to overcomplicate yourself!
- The ability to customize without limitations. From the creation of professional-looking courses all the way to the custom name, Kajabi lets you customize to your hearts content and even create your own brand from scratch.
- The easy and intuitive website and course editors. Making content with the site and the course builder software has never been so easy and quick, as it takes less time and effort to get everything done.
- Limitless integrations are endless. In addition to native integrations that integrate with 10 e-commerce, marketing and analytics solutions, connecting to Zapier’s app allows you to explore and choose from more than a thousand non-native platforms to increase efficiency.
- Building worthwhile relationships with fellow instructors and students. Kajabi’s Community feature allows you to connect with students who are enrolled in any of your courses. You can also connect, network, and share your joy with hundreds of teachers who happen to be in the same position as you.
The Cons – What We Don’t Like
- The pricing plans are hefty. Kajabi’s three pricing plans are higher than the average monthly rate provided by other companies. There’s no free plan available neither.
- There are no built-in tools for issuance of certificates. You may need to connect to a third party certificate software if you want to make custom-designed certificates of various types.
- There aren’t enough tools to facilitate student-instructor engagement. We’re not happy about the absence of some particular tools, such as adequate discussion forums, as well as the ability to randomize quizzes or assignments. Kajabi Vs Activecampaign
A Review of Kajabi’s Features
Easy of Use and Experience
One thing we love about Kajabi is the shockingly easy user experience. For one, most of the user interface (UI) is well-organized. If you look at the screen menu, you’ll see that the functions are arranged into five main sections: Website Products, Sales Marketing and People. The layout of the menu does not allow for confusion, as certain features that are related to the specific section can be collapsed. The UI design is very consistent that reflects Kajabi’s “all-in-1” trademark. You can build your own landing page, alter your course, and even interact with your fellow instructors on the same site.
There is a search assistant tool that can be useful when you need to search for something that may be hard to find. The Kajabi Assistant is located at the top part of the dashboard in the shape that of a bar for searching, and allows you to search for specific tools and products on the website by typing in the search terms. Like we said that both the Kajabi site builder and course builder sections are drag-and-drop which makes the process easier without having to know how to navigate it. Kajabi is a more streamlined learning curve than several of its peers. It also supports multiple languages other than English if you wish to share your content with broader viewers.
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Course Design and Engagement
Product Blueprints
Once you explore Kajabi’s course design feature, you will quickly come across a variety of product or course templates or, as the platform refers to them blueprints. Each of the product blueprints varies in structure and type and can be customized to suit the needs of instructors.
Included among the listed blueprints are Mini Courses and Online Courses as well as Drip Courses. Mini Courses are short-form , quick courses that are usually created as a means of gaining brand recognition, while Online Courses are full-version courses that have a complete structure of content that are designed to provide a “world-class” educational experience. Drip courses, on other hand, are courses that are scheduled for the course of a specified number of days or weeks. Also known as Evergreen Training courses, it’s a much more convenient method to distribute your content when you or your students are busy working on other projects.
Kajabi might be regarded by many as a renowned premium course maker. Apart from kinds of courses offered, the blueprints allow you to create a membership area that allows your customers to access exclusive content and a coach session lasting 12 weeks. There’s also a blank template where you can create an entire course or product from the ground up!
Categories Posts, Categories, and Content Uploads
When you explore the course builder you’ll notice the outline of the sections and lessons which have been automatically added when you select any of the course blueprints. In the case of Kajabi, these parts and the lessons known as post categories as well as category, and vice versa. The posts are where you can insert different types of content, including text, video and images, whereas the categories serve as folders where the posts are stored.
It is also possible to include subcategories for posts in one category in order to arrange your content in a flexible way. You may also move and rearrange the outline. Kajabi accepts a broad range of media and text files to be added to your posts, such as MOV and MP4 files, MP3 and WAV files, PDFs as well as Word documents. Upload any of them either via your computer’s folders, or via cloud-based file sharing platforms like Google Drive and Dropbox. You can even duplicate and paste URLs of your video to your blog posts!
As with a handful of other platform for making courses, Kajabi allows you to make use of the bulk upload feature. As the name suggests it allows you to upload all your files to your courses in the same tab. This can be useful, especially if you’re busy working on other things.
Course Player Templates
Kajabi provides a selection of 10+ themes for courses. In contrast to other LMS platforms, where you’re offered the choice of only one of three theme options, Kajabi lets you have the freedom to choose different themes for various products. Similar to the course outline maker, it’s simple to modify any of the themes to match your preferences. It is possible to incorporate specifics that represent your brand, such as the logo, images, and font designs into the course player to add a your own personal style. Kajabi Vs Activecampaign
Quizzes and Student Interactions
Kajabi offers a quiz feature called Assessments that allows you to design and create assignments and quizzes and then add them to the course of your course. Assessments can be a great method of determining the extent to which your students gained from the lessons you’ve provided them. With the assessment feature, you can choose from three different question types: multiple-choice, multi-selection, or paragraph-style. You can also set a passing score to motivate your students to engage with your content more.
Apart from that aside from that, it is also important to note that the LMS site has also made progress in creating areas for students and teachers to interact. Through the Community feature, your learners are given access to interact and comment on all of your courses on their dashboards. You can also write your blog posts for discussion with other students your previous lessons and your upcoming content. The community feature is available as a separate product or as component of your member space.
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Website Design and Customization
Why share your course contents with your domain name or WordPress site when Kajabi provides the platform and the tools to create one within the platform? Kajabi provides unlimited web hosting on the three pricing plans. The best part is that you’re guaranteed instant safety and security with an automated SSL certification as well as an experienced team of experts to maintain your website.
Additionally, you have the freedom to customize your domain, as well as pick from a wide array of unique, professional themes, all of which you can customize to your heart’s content! It doesn’t stop there: If you’re an expert edupreneur and are a member of the Growth plan and above, you get to download custom-designed themes designed to fit your ever-expanding needs and also remove all Kajabi logos and substitute that with your personal brand!
Page Builder
Similar to the course builder that we’ve discussed earlier, the page builder from Kajabi allows you to alter any of the given themes for websites using a set of easy-to-use and user-friendly editing tools. Upon further exploration you’ll be presented with a variety of customizable blocks and sections. They’re similar to the categories and posts we discussed when we discussed how to build courses. Blocks are referred to as the elements that compose the site’s content which includes text, media files as well as clickable button. Sections are, however, are formed by multiple carefully-arranged blocks.
There are over 40 pre-designed section templates you can pick from the dashboard of the page builder. As we’re all glued to our phones and tiny tablets these days, it makes total sense for Kajabi to let your site automatically adapt to a mobile-friendly layout. It’s even possible to go the extra mile by choosing the element of your site you would like for your members to view. With all the tools you need to build your site as you wish it to look, Kajabi’s page builder is not just incredibly flexible, but also fast to use.
Blogging and Other Website Features
Other LMS platforms may not provide this feature, but Kajabi lets you create sections of your website that is dedicated to your blog, where you can post information and comments on the content of your course. If you’re looking to get the most out of your Kajabi-made site this service offers you a space where you can publish your content without restriction. It is possible to begin with the blog post by creating your own using an editor for text. It is possible to incorporate SEO elements if you want to expand your reach and organize your blog posts into different categories, and even customize how you want your entire blog section to look.
Kajabi’s built-in blogging features may not be as up to the same level as WordPress or Blogspot however, it does have enough tools to be manageable. You can also create podcasts to promote on your website. You can upload the recordings of your podcast to be hosted on your website and distributed to the major podcasting platforms, such as Apple Podcasts and Spotify. When uploading a podcast episode, you have two choices: publish it as a public podcast free of charge or create an exclusive private one that only your users have access to. Kajabi Vs Activecampaign
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Marketing and Sales
A big part of what makes Kajabi so popular among edupreneurs is its array of marketing and sales tools that are highly convenient and simple enough even for those who aren’t marketing experts to utilize!
Email Marketing and Affiliate Marketing
A big draw among the masses, Kajabi’s built-in E-mail marketing functions allow you to send emails about your course and website to your subscribers students from the comfort of the platform. You might be surprised that it does more than just send e-mails. With the help from Kajabi Automations, you get to build automated sequences of e-mails initiated by different types of user actions. For example, when your student successfully logs into one of your classes after checkout, a welcome e-mail will be sent automatically to their inbox. If the course performs poorly, an upsell is delivered to offer suggestions for improvement Kajabi Vs Activecampaign
You can send as many e-mails to your campaign as you wish and schedule each one in accordance to your preference. You can also choose which of your members gets to receive these messages. The management of e-mails has never been more comprehensive yet easy to handle. Contrary to other LMS sites, Kajabi already provides you with tools for marketing e-mails that you will not require the integration with third-party platforms in order to make it work.
Aside from that, Kajabi also has an affiliate marketing option that lets you assign certain members of yours as affiliates to help advertise your website on behalf of you. Alongside paying them a commission it is also possible to track their performance to determine how well they contribute to increasing your conversion rates and click rates. Kajabi Vs Activecampaign
Pipeline Builder
Another of Kajabi’s standouts is one of the best features is Pipeline Builder, where you get to create specialized marketing funnels that do not have any overly complicated difficulties. While other platforms offer similar features that require more effort and time, Pipeline Builder is a breeze to use. Pipeline Builder is designed to be quick and simple that even the uninitiated can make better use of it. This feature is stunning and lets you select from a set of pre-made funnel templates or pipeline blueprints. They include:
- Freebies – to be used whenever you’d like to provide a freebie as a lead magnet to increase your database.
- Sales Page OVO – to use whenever you want to persuade your public to buy your product through an online sales page
- Product Launch OVO – to use any time you’re launching a course or any other product
- Zoom Webinar OVO is a great option for whenever you want to promote your products through web seminars
- Free Book OVO – to use anytime you’d like to showcase your content an online book for free download.
- Coaching Campaign OVO is for whenever you’re promoting your classes through an array of coaching sessions
- Blank plan – to use whenever you’re looking to create your sales funnel from beginning
After you pick one of the pipeline blueprints Kajabi instantly creates a set of pages and emails you’ll need to pull off an effective sales funnel. You can customize how you wish your funnel to appear to your audience. You may even change the theme of your landing and checkout pages, for example you can change the theme to something different The library is with more than 40 templates for landing pages that you can pick from.
Prices and Payment Methods
Kajabi lets you integrate seamlessly with the payment gateway platforms Stripe and PayPal so that your member students can get to choose one of them to pay for your classes. Stripe is the most popular payment option that accepts debit and credit card transactions as well as certain e-wallet providers across the world. PayPal is, on the other on the other hand, is an option for subscriptions as well as multi-payment plans. There are no pressing fees for transactions on the part of Kajabi, as all your earnings are immediately sent into your account at the banks.
For price options for Kajabi, it offers customers a variety of pricing options to choose from. You can make your student pay for services at various time frames (one-time subscription, one-time, or several payments) or give them away at no cost. You even have the chance to choose whether you’re planning to charge a set amount for a specific product or a number of products, as well as set specific dates that your members can access within a given period of time. You also get to generate coupons that will further encourage your customers to purchase all of your products. Kajabi Vs Activecampaign
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Integrations to Third-Party Services
Kajabi has a variety of built-in features to help you develop and promote your courses however, you also can connect to other third-party applications for an additional boost of functions. The platform currently supports ten native integrations, including the well-known analytics provider Google Analytics and app automation service Zapier. Zapier comes in very handy because it allows connections with hundreds of other tools and third-party apps from e-commerce to user experience.
Training and Support for Customers
When it comes to customer service, Kajabi has a bigger advantage over its competitors because it’s one of the only course creation platforms with live chat available 24/7 support. Unlike some similar services that offer customer support, Kajabi’s team is available to help you whenever you’re struggling to create an online course or website, in addition to other issues that are important, at any time and anywhere. It’s crucial to note that this 24/7 support is available to instructors who are subscribed to the Growth plan and above – for Basic users live Chat support can be scheduled at specific times and on certain days of the week. The approach of Kajabi’s customer service has been well-received by many who use it to develop meaningful educational content. Kajabi Vs Activecampaign
In terms of training tools, Kajabi offers you a variety of ways to use resources to master and become familiar with. Its Kajabi Hero University is packed with courses, tutorials and informational content that are specifically geared towards teachers and edupreneurs, to help them get started or increase their standing in the world of course design. Additionally, you can attend weekly Q&A-style educational webinars featuring top experts from various areas as guests. Additionally when you’re looking for additional tips and tricks, the help center is always there to guide you along the way. Apart from the platform’s Hero University, there is an additional Kajabi Hero Rewards program in which course creators can earn numerous sweet rewards when they reach their targets.
What Else is Missing in Kajabi?
Kajabi might be a fantastic all-in-one platform to develop and sell your course material However, we need to take care of a few essential things that are not being addressed. A majority of them could have been very useful to improve the experience. Below are the items that we wish would be included in the Kajabi system shortly:
- Built-in tools to issue certificates and other credentials. While some offer this feature, instructors who use Kajabi often will still need to connect to third-party apps which specialize in issuance of certificates, like Accredible.
- More diversity in question types. While we appreciate the platform’s handling of assessments within courses, we’d like for the lack of question type options and the randomization of those types and their randomization to be resolved as quickly as possible.
- Additional payment options. As of this writing only transactions made through Stripe or PayPal can be accepted. In addition, we don’t appreciate how there are limits too.
- A public API key. This would have been useful for creating custom integrations like having your students who have subscribed to your service login using a single sign-in option with other applications.
Alternatives to Kajabi
Kajabi may have essentially most of the features that an aspiring Edupreneur would ever want to have. However, due to the high cost plan and a plethora of features, it could turn some people off. If you’re looking for alternatives with commonalities in comparison to Kajabi in terms of performance and reliability We’ve provided a list of worthy alternatives that you might want to consider in making your choice. Kajabi Vs Activecampaign
- New Zenler is an online course platform that provides all-in one services similar to Kajabi. The only distinction is in the cost beginning at just $67 per month You can design unlimited courses and sell to your audience of choice without having to worry about the cost!
- Podia isn’t just claiming to be a creator-friendly platform. It’s also extremely easy to use, much easier than Kajabi! In addition, you can make use of marketing features, it’s much lighter than the other. But considering the very budget-friendly cost we can understand how Podia is a great choice for those who want to start their own business.
- While Kajabi lacks credentials and more advanced features for quizzes, Thinkific makes up for these features. With a price that is affordable for beginners It certainly has more industry-level functions than Kajabi as well as live-taught courses as well as a built-in app integrations store.
- Teachable is similar to Thinkific in terms of how it functions. However, we must appreciate how the former can incorporate additional payment options since it supports Google Pay and Apple Pay which are two gateways Kajabi does not have. You can also avail one-on-one coaching and other core features.
Conclusion
All in all, Kajabi successfully knocks it out of the park by having nearly all the tools that most entrepreneurs make use of. It certainly has the essentials anyone must need including the intuitive features needed to create a professional-looking website to the stellar built-in marketing suite with the ability to understand diagrams of sales funnels as well as efficient marketing tools for e-mails.
There are a few tools missing like the issuance of certificates, in particular. Plus with a steep price tag, it may not be the right choice among the budget-conscious. However, we understand that even though Kajabi performs well in being an all-in-one solution for course creation, it will always have limitations. However, that doesn’t stop it however, from becoming an extremely popular choice for established creators and businesses!
If you’re still looking for an LMS that can provide everything you need in one platform, Kajabi is something you should strongly look into.
FAQ Kajabi Vs Activecampaign
What is the meaning of Kajabi translate to?
The word “Kajabi” derives from a word of Islamic or Arabic origin that means “to take flight.”
Do I have the ability to sell physical items on Kajabi?
Yes! Aside from the usual courses, you can also sell physical products through Kajabi. It is possible to join with Shopify to create a fully-functioning e-commerce shop on the platform!
Concerning e-mail marketing Is it possible that Kajabi could take over MailChimp?
Because Kajabi already has e-mail marketing tools built within the platform, it makes sense that it’s enough to take over third-party apps such as MailChimp. However, if you do want to use this feature, Kajabi still allows you to connect it with other applications too.
Is Kajabi mobile-friendly?
Yes! Kajabi even offers an app that can be downloaded on mobile for you and your subscribers can access your entire course materials even when in the move. Kajabi Vs Activecampaign
